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Helping Fulfill Life One Valued Customer at a Time

Fulfilling life. For each of us, it means something special and personal. It's about family, happiness, health and financial security.

This is the essence of what Ameritas Life Insurance Corp. (Ameritas Life) represents and it is reflected in our personal "fulfilling life" commitment to you and your clients. As a mutual organization backed by a tradition of financial strength, security and good stewardship, we put our customers first, second, third - always. This allows us to provide individuals and families a competitive array of products and services that have the breadth, value and flexibility to help them meet their ever-changing needs. 

Offer more with no-load life and annuities

When you team up with Ameritas Advisor Services, you'll be able to serve your clients more fully - and attract new clients.  We put our expertise about life insurance and annuities in your corner, helping you become a more complete wealth manager. Now, you can give your clients the services they're asking for with products designed for your fee-only Registered Investment Advisory (RIA) practice.

For over three decades, thousands of financial advisors and their clients have chosen Ameritas Advisor Services for its unique approach to insurance product design and service.

When Ameritas Life pioneered non-commission life insurance, we embraced a service philosophy consistent with providing insurance to cost-conscious advisors and their clients.  That philosophy is still in practice today. Ameritas no load products are designed to deliver maximum value by eliminating sales loads and keeping other policy charges to a minimum. Of course all insurance policies have charges but by eliminating much of the up front expense, no load polices usually cost less.

Our purpose is simple 

The work you do is all about life's possibilities. You help your clients fulfill their potential every day by helping to move them toward toward a more secure, comfortable future. We're in the business of helping you create the potential for your clients to enjoy life at its very best.   


Policies issued by Ameritas Life Insurance Corp. (Ameritas Life) . Variable products are underwritten by affiliate Ameritas Investment Corp. (AIC).  Ameritas Life and AIC are affiliates.  Variable products have investment risk, including the possible loss of principal. Before investing, carefully consider the investment objectives, risks, charges and expenses plus other important information about the policy issuer and underlying investment options. This information can be found in the policy and investment option prospectuses, which are available on this web site. Please read the prospectuses carefully before investing or sending money.  May not be available in all states.